NATHAN BATOON

I've always been fascinated by the moment when something difficult suddenly becomes clear. Whether it's a complex organisation, a technical process or a human story, I look for the thread that helps people connect with it - the reason I've spent nearly ten years working across so many forms of communication. Based in Paris, my work has ranged from video, motion graphics and photography to editorial design, presentations and digital content, created for some of the world's largest international sporting events in fast-moving, high-pressure environments. For me, the medium is never the starting point. I start by understanding the story and audience, then shape structure before choosing whichever format - documentary, motion graphic, report, website, blog post — tells it most clearly. What interests me most now is applying that thinking to organisations working on meaningful challenges: technology, sustainability, education, public policy, healthcare and international development - work that leaves a real legacy.